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  • Signs It’s Time to Update Your Business’ Indoor & Outdoor Signage
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    Posted on: April 10, 2018
    Posted by: Signs By Design Staff

    Your signage is the first point of interaction between your business and the potential customers. It’s what will determine whether they will stop or just walk past by. You need to make a good first impression if you intend to draw them in. That means having an updated sign that sets you apart from the rest of the competition. But how do you tell that your old signage is due for a replacement?

    Customer Response

    A signage can look pleasing to your eyes but still fail to have the intended impact. The only true measure of its success is customer response. Perhaps the message may not be hitting home with the target market. If the signs aren’t generating the intended response, its time to consider updating them. Replacing them may just give your business the jump-start it needs.

    When Re-branding

    Sometimes you may need to re-brand to breath more life into your business. For example, you might decide to change your slogan, colors or logo. You may even upgrade your old website for faster service delivery. If all other spheres of your business are undergoing a transformation, it only makes sense for your indoor and outdoor signage to follow suit to avoid inconsistencies in message delivery.

    Signs of Wearing off

    The constant exposure to elements will eventually take a toll on your signs. The sun, wind, rain, and snow will start causing irreparable damage. The paint will start to chip, the metal will start to rust and the colors will start to fade. This problem is much common with outdoor signs. If signs of wear and tear start to emerge, its time to make the necessary replacements.

    Malfunctioning Lights

    Nothing attracts attention to your business like illuminated signs. But even such valuable signage can be rendered useless if the lights stop working. If you’re using fluorescent and neon elements, for example, they will eventually burn out and demand a replacement. You should opt for LEDs since they will last a bit longer and use less energy.

    Is It Time to Contact the Professionals?

    If your signage is attractive, it will create a good first impression. A worn out and rundown sign, on the other hand, will only serve to drive potential customers away. If you notice any of the signs listed above, consider replacing your signs as soon as possible.

    At Signs By Design, we are focused on helping you achieve your business goals. Our business signs are unique, eye-catching, durable and affordable. Contact us today and create a lasting impression on your customers’ minds.

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