• How to Make the Most of Popular Signage Styles: Banners 101
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    Posted on: May 25, 2018
    Posted by: Signs By Design Staff

    The best banners for your business are the effective ones. There are many components that go into making your signage optimal:

    • placement
    • style
    • design
    • fonts
    • color
    • size

    The following is a breakdown of how to make the most of your banners; to get that ideal signage that works for your business.

    Placement Before Everything

    Are you creating an indoor or an outdoor banner? If so, where exactly do you wish to place the banner? These are the first questions that you should answer before looking at the actual banner design. The placement will determine the style, colors, and even size of the banner. Choose a high traffic place that can easily be seen by most people. This will add to the overall appeal and productivity of the banner.

    Highly Relevant Quality Graphics and Images

    Naturally, banners are supposed to grab attention. There is no better way to do this than to employ high quality images and graphics. Create something that is highly relevant and visual. Leverage on your logo and messages to create something that will resonate with the greater audiences. The imagery should communicate effectively even without looking at the words.

    The Right Message, Readable Fonts

    It can be very annoying trying to read a complicated banner message. In most cases, you just ignore the whole sign altogether. Therefore, make your banner pop with the right text and font sizes. Avoid intricate calligraphy and go with a simple outline. In addition, use a simple message to communicate your core agenda. People don’t want to spend too much time reading a banner message. Make it short, crisp, clear and concise.

    Appropriate Colors

    The color you choose for your banner will play a critical role. Beware of color associations, but don’t deviate too much from your brand colors. This is to provide the needed harmony for effective brand association.

    If you choose red, you may be communicating love, danger, anger and even excitement. This is a very invigorating choice and using it in the right moderation is key. Purple, on the other hand, can be used to add some wisdom, magic, luxury, and creativity. Also, combine colors in a legible way that will make your banner more attractive.

    Do not go overboard with color! It might be off-putting to your prospects.

    For professional business banners and custom signs, contact Signs By Design today. Get a professional touch in your signage and see the difference.

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