• The Effectiveness of Traditional Advertising Through Billboards
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    Posted on: March 19, 2018
    Posted by: Signs By Design Staff

    If you spend a lot of time driving on the roads or freeways, then you must have noticed billboard advertisements line on either side of the road. With so many people commuting every day, it means more and more people are spending their time in the cars. But is billboard advertising an effective strategy?

    Let’s dive deeper into this question.

    1. Billboards Target Mobile Audience

    Placing billboard advertisement that includes a memorable image of a product and a companies name stays visible for 24 hours day, 7 days a week. While traveling for pleasure or business, mobile consumers see billboards every day. This means that billboards can be used to effectively pass information about the company of product to the consumers.

    1. Incorporated Technology

    With the advent of technology, billboards advertising has become even more valuable. By going digital, advertisers can now have the flexibility to market their long term and short term campaigns. Instead of passing only one message across, companies or organizers can now advertise multiple messages using only one billboard. Nowadays, billboards have evolved to incorporate special effects and computerized graphics.

    1. Cost Effectiveness

    As compared to other forms of advertising, using billboards is cost effective. Although the cost of manufacturing and designing a billboard might be expensive, the exposure garnered usually begins the minute one installs a billboard. With strategic management and planning, billboards can generate good business. Billboards can also focus on customers’ interests and provide directions to boot thereby resulting in immediate sales.

    1. Billboards Can Impact Impulse Buying

    People usually go shopping when on their way home from work. Billboard advertising can be used to capture the market before a competitor steps in.

    1. An Engaging Medium That Stands Alone

    Unlike other forms of advertising, many people actually like billboards. A recent study found that over 71% of consumers prefer outdoor advertising. Since it stands alone, a billboard doesn’t have to compete with other types of advertising. Often made in big sizes, billboards are quite visible hence anyone passing by can view them. Also, they are expressive and creative thereby gaining more attention.

    Billboards can still offer companies and brands a creative and fresh approach to reaching consumers. If you want to enjoy these benefits, contact us at Signs by Design today and see how we can help you with your billboard advertising.

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